Their sales team stopped spending its days on small jobs.
- Client
- A fire and life safety company serving cities across the Eastern US and Canada
- What we did
- Outbound email and LinkedIn, lead qualification and appointment setting
- Outcome
- 341 qualified appointments and more than $300,000 closed in eight months
A big sales team, busy with small work.
They install, inspect, test, repair and monitor sprinkler, alarm and suppression systems for commercial, industrial and institutional clients.
Their sales team was large, but most of its time went to small, reactive jobs. There was no steady way to get in front of the buyers behind multi-site and multi-year contracts.
Outreach to the people who sign the big contracts.
We built email and LinkedIn sequences aimed at facility managers, property management firms and decision-makers at commercial and institutional accounts.
Every lead qualified before it reached sales.
Inbound inquiries were answered and followed up alongside the outreach. Clear qualification rules and appointment setting meant salespeople only met buyers worth their time.
Adjusted by what got answers.
Messaging, lists and follow-up timing changed as the response and conversion numbers came in.
341 appointments, more than $300,000 closed, about $2 million in pipeline.
In the first eight months, the program booked 341 qualified appointments, closed more than $300,000 in new revenue and built about $2 million in pipeline.
It became their main source of appointments. The sales team could put its time into larger commercial opportunities, and the pipeline became predictable across their markets.
See what this would look like for your company.
It starts with a call. Tell us where your work comes from today, and we'll tell you straight what we'd do and whether it's worth doing.