Referrals stopped being the only way in.
- Client
- A multi-location fire protection company in Georgia, the Carolinas and north Florida
- What we did
- Search, content, LinkedIn and email
- Outcome
- Organic impressions from a few thousand a month to more than 2.1 million
Known offline. Hard to find online.
They install, inspect and maintain fire alarms, sprinklers and extinguishers for commercial, industrial and institutional clients, with a solid base of recurring service contracts.
Online, they barely showed up. Organic impressions sat in the low thousands a month, and few pages matched what buyers actually search for, like "fire extinguisher inspection" or "annual fire safety inspection." Most new work came through referrals.
Pages that match the search.
We rebuilt their service and location pages, technically and on the page, around the searches commercial buyers make when an inspection, repair or new system is on their list.
Answers to the questions buyers ask.
Then we kept writing. Over 250 articles and resources on inspection, maintenance, repair and compliance, each one built to rank for a search their customers make.
In front of the customers they already had.
On LinkedIn, steady posting and campaigns timed to industry events like Fire Prevention Week. LinkedIn engagement rose more than 300%.
By email, service reminders, compliance updates and reactivation messages to current and dormant accounts, with open rates holding between 28% and 32%.
From a few thousand impressions a month to more than 2.1 million.
Over several years, their search presence grew from almost nothing to one of the most visible in their region. The content became one of the main ways new leads and sales conversations started.
Year after year, that traffic turned into a steady flow of qualified leads, so new business no longer depended on referrals or on paying for every click.
See what this would look like for your company.
It starts with a call. Tell us where your work comes from today, and we'll tell you straight what we'd do and whether it's worth doing.